Qualified Marketer with a BSc (Hons) in Psychology
I graduated with a BSc (Hons) in Psychology in 2006. At a bit of a loss as to what to do next, a chance conversation with a friend led me to an evening course studying the Chartered Institute of Marketing’s Introductory Certificate in Marketing.
The friend never showed up but I did. And I loved it.
I went on to complete the CIM’s Professional Diploma in early 2009, held my first leadership role in 2014 and have continued to learn through experience and professional development ever since.
Some courses I’ve attended over the past few years are below:
Short courses
Google Ads Search Certification – 2025
Having overseen ads campaigns in the past, this year I got hands-on, learning how to implement them myself.
Google Analytics Certification – 2025
I’m currently upskilling in GA4 via Google Skillshop and working toward certification.
Project Management Professional – 2021
I attended on-the-job training put on by my employer. Based on the PMP syllabus, the aim was to help internal colleagues use project management methodologies in their work.
Stepping up to Leadership, Brand Heart – 2021 / 2022
This four day course was the most inspiring, transformative course I’ve ever attended. It taught me a huge amount, which I continue to apply in senior leadership roles today.
Plain English Writing, Write.co.nz – 2019
I’m passionate about the underlying principles of great copywriting. I learnt about that on this course and on similar courses in previous years.
Other courses attended:
Search Engine Optimisation, CIM – 2010
Conversion Rate Optimisation, CIM – 2010
Copywriting, part one and two, CIM – 2009